Italian fashion fair WHITE Milano builds B2B platform for buyers and exhibitors

Italian fashion fair WHITE Milano is creating new digital services for buyers and exhibitors, including a B2B platform to cope with the post-pandemic market. As part of this digital transformation, White Milano in January appointed Federico Poletti as Director of Communications and Marketing. At the same time, in order to maintain close ties with Italian smes, White Milano founder Massimiliano Bizzi is at the forefront. He was recently the face of the # InsiemeSiamoPiuForti (Stronger Together) campaign, which brought together more than 3,500 Italian smes. In an official statement, Poletti said: "In order to respond to the current situation and to seek the necessary economic interventions after the pandemic, we are working to promote this campaign to Italian small and medium-sized enterprises through social channels." All of this helps them understand how the role of the show will change. In the future, White Milano will be a hub for companies to gather and deliver services that meet both B2B(merchant facing) and B2C(customer facing) needs in different ways." Founded by Massimiliano Bizzi, sponsored by the City of Milan and held in conjunction with Milan Fashion Week, WHITE Milano is a professional curatorial organization of contemporary fashion trends, focusing on the discovery of outstanding pioneering designer brands in the international market.

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